Crowdfunding can be a dangerous move for grassroots groups when it over-valorizes supporters and reduces authentic stories into promo material. This session introduces an "anti-desperate" approach to crowdfunding that invites people to join in collective action and bring a project to life. We will define a campaign as concept and engagement and review criteria for a launch, timeline, and key principles. By the end, we will see what it takes to prepare a campaign that builds community around a shared story and grows with your project.
